Catalog Printing--Presses Are Working Overtime
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Less Is Better?
The caution is justified. Increases in postal rates and United Parcel Service rates are scheduled for 1999. Jim Treis, executive vice president of sales and marketing for Arandell Corp., based in Menomonee Falls, WI, already sees an adjustment on the part of catalog customers. He sees fewer high-page-count catalogs and an increase in versions.
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