Catalog Printing--Presses Are Working Overtime

"We're seeing a trend away from gravure, back to offset with versioning," Treis remarks. "They're going after more than just a generalized book; it's targeted. The key is that you have to find qualified buyers. If somebody's a golfer, don't send him a tennis catalog. Some of the major catalogers have also developed adult and kids' books, like the Gap and Gap Kids.