Catalog Printing--Presses Are Working Overtime
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The volume may remain steady, McIntyre says, but the jobs may come from different sources, perhaps new to the catalog environment.
"Traditional retailers or manufacturers are being very successful at adding a catalog, so that's an increase in total production for the printers," McIntyre continues. "From the printers' standpoint it's shifting who they're printing for, but not their total print volume."
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