Catalog and Publication Outlook -- Proceed with Caution

Coping with these regulations and initiatives will require mail preparation changes, system changes and mail strategy changes across all of the major classes of mail. According to Marcoux, these changes, which are coming at a very fast pace, will introduce extra cost to catalog/publications printers just to maintain pace. In addition, he says, it will also require printers to develop and invest in additional technologies to reduce mailing costs through a variety of in-line and off-line finishing capabilities, transportation synergies, routing efficiencies and list enhancement techniques.