Catalog and Publication Outlook -- Proceed with Caution

“Successful catalogers and magazine publishers will continue to find ways to be relevant, to grow their top line and to manage their bottom line, in light of slowing consumer and business spend,” Coyle says. “Return on investment, while always critical, will be even more so, as catalogers determine the most cost-effective ways to promote without negatively impacting revenue opportunities, while magazine publishers look to continue to most effectively connect with readers and advertisers.”