Catalog and Publication Outlook -- Proceed with Caution

Both agree that weakening magazine ad sales will be the most significant challenge heading into 2009. Some publishers are changing the formats of their publications, like Rolling Stone’s recent switch from tabloid to traditional format (which Quebecor facilitated seamlessly, says Twomey). Or, US Weekly’s transition to more regionalized news coverage to drive value (which Quebecor was instrumental in orchestrating, according to Clarke).