Catalog and Publication Outlook -- Proceed with Caution

“As part of our market strategy, we’ve channeled our business to fit the publishing community; 40 percent of our top 25 customers depend on us for their total graphic communication needs. Another way that we are able to deal with economic challenges is our ability to use the strength of all of our assets,” Clarke continues. “We have 100 facilities that can be used to pool our resources and employ our entire network to provide solutions for customers. For example, when paper costs are up, we can run magazines as multiple-ups and can offer clients long to short cutoffs.”