Catalog and Publication Outlook -- Proceed with Caution

Marcoux emphasizes that publishers are looking to improve top-line performance through several strategies and tactics. First, is an upward pressure to raise magazine cover prices, which, in the face of the decline in units/pieces of newsstand sales this year, have enabled publishers to improve top-line revenue. In addition, he says, publishers are looking for growth in online advertising revenue models, as well as a focus on local advertising as a new revenue stream.