Catalog and Publication Outlook -- Proceed with Caution

“We have seen increased interest in innovative print ideas that garner the attention of readers and advertisers, such as foils, gate folds, electronic ink and unique design concepts—balanced with the impact of advertising revenue fall-off, which, in some cases, has resulted in fewer advertising options such as bind-ins, tip-ons and other piece-parts of their core titles,” Marcoux explains. “Publishers are also looking to reduce trim sizes, as well as paper basis weight and grade reductions.”