CATALOGS -- Riding the e-Wave

One of the ways that R.R. Donnelley is assisting its customers in optimizing their combined catalog, retail and Internet marketing initiative is through its Premedia Technologies Group. Premedia assists its customers in repurposing their content for the Internet and other media channels.

"A trend that we have seen is our customers focusing on their core capabilities (merchandising) and exploring outsourcing opportunities in areas that require significant capital investments," reveals Zuccarini.