CATALOGS -- Riding the e-Wave

While the Internet will continue to greatly impact the catalog industry, the increase in the demand for targeting, versioning and segmentation also appears to be gaining even more speed as printers head into 2001, reveals Steve Sanfelippo, vice president of commercial catalog sales at Perry Judd's. Ranked sixth, Perry Judd's saw its catalog revenues rise from $87 million in 1999 to $96 million in 2000.