CATALOGS -- Riding the e-Wave

"We predict an increased use of ink-jet personalization on multiple surfaces, on and in the catalog, as catalogers continue the one-to-one communication to their customer. Information regarding buying preferences gleaned from online transactions are fueling this trend."

While the outlook for the catalog segment is bright for 2001, Sanfelippo does offer some caution for catalog printers. "Consideration has to be given to the impact of the postal rate case currently under review. Combined with the prospect of a potential second rate increase in the not too-distant future, it becomes apparent that customer acquisition strategies and distribution of the catalogs themselves will come under heightened, careful review by our clients."