CATALOGS -- Riding the e-Wave

Both Sanfelippo and Zuccarini are predicting continued growth in 2001, despite looming postal increases and changes in the economy.

"For 2001, we expect to continue to see our catalogers and retailers expand their media mix. How much expansion catalogers pursue will be determined by the overall level of consumer confidence, the GDP based on the new administration and the impact of the postal increase. At R.R. Donnelley, we're still forecasting strong demand across our customer base," states Zuccarini.