CATALOGS -- Riding the e-Wave

• Catalog companies are expanding their customer base through the Internet;
• Order processing and fulfillment costs are dropping, providing promotional funds; and
• Internet retail sites are offering paper catalogs."

The emergence of the Internet has been good for business, says Steven Zuccarini, president of the Merchandise Media Group for R.R. Donnelley & Sons. The Chicago-based company again found itself the number one ranked catalog printer in the country with $1.35 billion in catalog revenues.