CATALOGS -- Riding the e-Wave

"Contrary to popular belief, the surge in Internet purchasing, which has increased nearly 85 percent to about $61 billion in 2000 over 1999, has not caused a reduction of print. Instead, it has created new avenues for print, and we have seen increased pages promoting Websites and other channels. We believe, along with our customers, that overall, the Internet drives print. Virtual dotcoms are using newspaper inserts, direct marketing and catalogs in an attempt to lead consumers to their Websites," he says.