Catalyst Paper to Host Print Delivers Event in San Francisco

“Elevating a Brand through Creative and Innovative Print”
Dan Maurer, vp digital and postpress, Heidelberg USA
Dan will demonstrate through actual samples how the use of color management across press technologies, specialty printing using creative color, foil stamping, embossing, and other innovative techniques can elevate a brand and bring about better response.

“Five Steps to Getting Results”
Toni Schottenhammer, market development and creative services segment manager, Xerox
Toni will highlight five steps to succeed in getting results from your direct marketing programs. She will share examples of brands that are using customer information in order to connect with their targeted audience. These examples focus on the database and no matter what communication channel is used, the relevancy to the audience is what invokes action and increases brand revenue and profit!

“How Green Is Your Paper”
Lyn Brown, vp marketing and corporate responsibility, Catalyst Paper
Lyn will provide seasoned insight into the importance of the pedigree and attributes of the paper consumed, covering fiber certification, fiber type, manufacturing footprint, carbon and energy issues, supply chain, and pertinent topics.