Plant Closure Rocks Southern California --Michelson

Others might point to the fact that the 170,000-square-foot operation, which housed several heatset webs and eight- and 10-color sheetfeds, never expanded into digital printing. As the demand for high-end Fortune 500 annual reports and slick automotive brochures waned, so too did Anderson’s sweet spot of longer-run lithographic output. Catering to large companies that were suspending big-ticket jobs, it couldn’t weather the recession. As for all of the print quality awards that Anderson continually garnered, perhaps today’s buyers now see less value, and price premium merit, in reproducing the ultimate dot. In tough economic times, “good enough” color looks good enough, especially to the growing number of untrained, unsophisticated print buyers thrust into purchasing roles due to downsizings within their own companies.