Cenveo Extends Its Short-Run Capabilities with HP Indigo W7200 Digital Press

PALO ALTO, CA—August 24, 2011—HP announced that Cenveo, one of the world’s largest providers of print and related resources, has upgraded its short-run publishing and customized collateral capabilities by purchasing an HP Indigo W7200 digital press.

Installed recently at one of its core U.S. digital production facilities in Hurlock, MD, the new press enables Cenveo to:

• reduce upfront costs for scientific, technical and medical journal publishers, replacing longer-run offset print and warehousing operations with offset-quality, medium-run-length print-on-demand fulfillment;
• support rapid growth in high-value, fully personalized marketing collateral; and
• sell more customized hybrid production jobs requiring a combination of offset and digital print production, using the W7200 to replicate the color quality of offset lithography.

“Our customers want to save money through just-in-time production and the marketing benefits of variable-data personalization, without sacrificing the level of printing they get with traditional offset,” said Cappy Childs, president, Digital, Logistics and Sales divisions, Cenveo. “The HP Indigo W7200, with its offset-quality imaging and high productivity, is a step forward for us.”