CENVEO INC. — REBUILDING WINNERS
Cenveo is taking a “combined program sell” mentality toward printing, one that leverages offset and digital printing to fulfill customers’ needs.
The marriage of digital and offset printing should provide more versatility for Cenveo, and Oliva sees the company focusing on more of a combined program sell.
“We’ll consolidate variable and static printing into the same offering, which will allow the customer to get the economies of a static offering along with the personalization (capabilities of digital printing), especially to utilize databases more effectively,” he remarks.
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