Challenge Printing Undergoes Identity Change

According to Bixler, the company surveyed current and prospective customers and saw a need/opportunity for the point-of-purchase markets, temporary display and packaging segments. Previously, Imagine! needed to outsource the VLF portions of its retail signage jobs.

The press, which can handle substrates ranging from 48-pt. board and 80-lb. offset, was the focal point in a 51-piece, $14 million capital improvement initiative for Imagine!, which has shelled out more than $40 million for equipment over the past five years.