Changes in the Target Markets for Printed Electronics

Anti-counterfeiting, fraud prevention, smart packaging

Thin Film Electronics AB of Sweden, printing thin film, non-volatile memory on low cost flexible substrates, sees its opportunities somewhat differently. Three years ago it talked of smart labels, smart packaging, smart cards, RFID and “low cost electronics such as toys”. Now it plans to evolve the technology from simple, slow, transistor driven, memory to RF interfaces on memory and then memory with co-deposited displays as well. Matching all that to the marketplace now has them talking firstly of anti-counterfeiting and fraud prevention (also an early priority for Poly IC of Germany with printed transistors) and toys and games. Then will come logistics/ID. Then comes smart packaging, displays with memory and finally RFID.