Changing Transactional Selling into Consultative Selling

How to create customer value through consultative selling is the focus of “Transitioning a Successful Sales Team” by Jerry Scher at this year’s Northeast Regional Print Management Conference, scheduled for Sept. 23-25th at the Cranwell Resort in Lenox, Mass.

The conference is hosted by Printing Industries of New England and co-hosted by Printing Industries Alliance and the Graphic Arts Association. Together, the three trade associations represent 1,000 printing and graphic communications companies across the northeastern United States.