"So, we switch the old 'Print Sales Rep' software with one called 'Business Growth Strategist.' That way, the rep starts thinking in terms of 'How will my solutions help the client to grow or to solve a problem?' instead of 'How do I get my foot in the door using price?' Sir, if you spend your money on only one option, this is my recommendation."
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.