How to ‘Build’ a Sales Rep –Farquharson/Tedesco
"The other setting is Fear. Here, we upload a program that tells the rep he/she has a mortgage and a family, and that if sales are not made, bad things will happen. This generally gets sales activity going!
"Um, I must warn you, however, that if you choose this option, know that once this rep becomes successful, he/she ignores this program and complacency sets in. In this case, you will need to have your unit serviced so that a different motivator can be introduced, such as a second home or a sports car. But, hey, you could have worse problems, am I right?
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
