CMO Council Study Finds Marketers Under-value Loyalty Programs

Relevant Facts and Figures

• It is estimated that there are some different loyalty programs with 1.8 billion members in the U.S. (COLLOQUY 2009 Loyalty Census).

• Marketers spend about $2 billion annually on operating these programs, reports PROMO Magazine.

• The average U.S. household is enrolled in 14.1 loyalty and rewards programs, but is only active in 6.2 of them, notes COLLOQUY.