Overseas Sourcing — China: A Limited Threat

Fear of the Unknown

Language and cultural barriers, and perhaps a fear of the unknown, has stifled overseas sourcing to a degree. But Steven Frye—who heads Frye Publication Consulting in Hailey, ID, which works with both publishers and printers domestically and overseas—feels that the Internet has opened up direct communications, along with easy file and proofing transmissions. Also, he points out that the Chinese government is encouraging printers to work with U.S. publishers.