Overseas Sourcing — China: A Limited Threat

It’s difficult to examine the topic of overseas sourcing without overly obsessing on the subject of China. Generally speaking, the United States has a trade imbalance with China that swelled to more than $2 billion in 2006. It has become the poster child of lost market share for many U.S. book printers, who either steer clear of market segments that are most susceptible to outsourcing, or they find value-added alternatives that can keep publishers in the fold—not an easy task.