Choices: Paper vs. Electronic --Cagle

Sadly, most newspapers give away content on their Website. Don’t fall over from shock, gentle readers. But why are they surprised when they find it difficult to even give away the printed version? They probably aren’t, truthfully.

The writing is on the wall for newspapers that don’t find creative ways to leverage electronic publishing. It’s too late to tell them to stop giving away product. National publications and large regional ones will continue to flounder; the two largest Detroit dailies have cut back home delivery to a mere three days per week. Smaller newspapers will continue to excel, to a degree, since they’re still the prime source for local news.