‘Choose Print’ Campaign to be Showcased at GRAPH EXPO

Visitors to the booth will also have the opportunity to win a variety of prizes featuring the “Choose Print” logo. Elsewhere on the showroom floor, Xerox will be printing and handing out the “Choose Print” postcards.

Launched in January of 2011, by the Printing Industries Association, Inc. of Southern California (PIASC), the “Choose Print” educational campaign has targeted Southern California advertising agencies. Since then, with the support of Printing Industries of America (PIA), “Choose Print” has been adopted by 90 percent of PIA affiliates nationwide.