Choose Your Inspiration Mantra--DeWese

Next, and I don't need to dwell on this, print sales is highly competitive and often price-sensitive. You all know this so I won't belabor the difficulty associated with competing with seven sheetfed printing companies for the same $15,000 job.

Those are two huge reasons why your job is so hard. Hard jobs must be performed well. You've seen major league pitchers give up five runs in the seventh inning when they had been pitching a shutout and leading 2-0. You've seen them walk dejectedly from the mound, kick the bat boy, throw some bats around the dugout and dump the Gatorade.