Choose Your Inspiration Mantra--DeWese

Inside reactive salespeople work in stores and wait for customers to come in and buy something. The customers are driven into the store by advertising either for the store or for some specific product. There is an infrastructure that supports this type of sales role.

Pick Your Type
The outside reactive salesperson tends to be a route detail person like a pharmaceutical salesperson calling on doctors or a Leggs pantyhose salesperson filling the rack at K-mart. Here, again, there is a well-orchestrated marketing effort that supports the outside reactive salesperson. There is great advertising visibility for the products.