Chris Lien Becomes New BCC President
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3. What would you say are the key industry issues facing mailers today, and how is BCC positioned to deal with those issues?
The mailing industry is facing a number of key issues these days: unprecedented declines in mail volume, a USPS in financial peril, the implementation of Intelligent Mail, and direct competition from alternative forms to direct mail. I cannot recall a more challenging time in the last decade.
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