Chris Lien Becomes New BCC President
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As a full service provider of software solutions and services, BCC is well positioned to help our customers and the industry not only weather this difficult time, but to also aid in a transformation of mail. Today’s direct mail is all about quality versus quantity. It’s about transforming Intelligent Mail barcodes from a tracking mechanism into a conduit for enhanced customer communication. And it’s also about data content management to create and deliver precise and personal communication via a multitude of messaging channels as a complement to the direct mail piece.
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