Chroma Graphics Doubles Digital Print Revenue With iGen4 EXP Press

Using the iGen4 EXP press and uDirect software from XMPie, A Xerox Co., Chroma Graphics is producing customized direct mail pieces ranging from 18,000 personalized book offers for a university, to a smaller run of customized postcards to advertise discounts for active casino gamers. With the press and software in place, the company is also eyeing new business opportunities in the healthcare market, where personalized patient information is critical in marketing efforts.