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Some of the biggest challenges Kuhlman and Murray feel the industry faces today are the Internet's impact on print media and an overabundance of equipment in the hands of printers that compromise their margins below profitable returns. "Printers are ignoring the variable expenses and complexity of a project and putting customer expectations aside when pricing work," stresses Murray.
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Julie Greenbaum
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Julie Greenbaum is a contributor to Printing Impressions.
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