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"We should all be convincing clients that we're true partners who can help grow their businesses, versus just vendors furnishing them with an inanimate product."
Great Expectations
Due to the economy, Bramkamp has seen some of its larger customers cut back their marketing spend. "But, we've been able to show them an increased ROI with what limited marketing dollars that remain," Kuhlman explains. "While price wars in our industry are common, we have chosen not to participate because we're not willing to compromise our service and quality levels."
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Julie Greenbaum
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Julie Greenbaum is a contributor to Printing Impressions.
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