CIP3--Automating the Connection

"Now, we are in a position in technology where prepress has been completely automated, reacting very much like CIM," reports David Mitchell, vice president of sales and marketing at Screen (USA).

"If a printer wants to have a complete digital system to remove errors from the workflow, from design to the bindery, the only way is through advanced automation," the digitally minded Mitchell continues. "You have to take the human element out, and through digital innovation that is what CIP3 is doing."