CIP3?An Ultimate Beginning

This time, the two are allies, and the David—David Watson, founder and president of Ultimate—isn't throwing any stones at the giant that stands before him.

To the contrary, Watson is all too eager to assist in the advancement of the International Cooperation for Integration of Prepress, Press and Postpress. It is Ultimate's belief—and David Watson's conviction—that the printing process can deliver more with proper computer integration of the manufacturing process. Watson is convinced that CIP3 is a first step in this direction.