CIP3?The Task of Automating Print

Still, Wellman admits that implementing CIP3 into Scholin Brothers' workflow has brought a share of pitfalls and challenges, some of which involve the one component that all the digital technology in the world cannot always accurately predict.

The human factor.

"The implementation is the toughest part of CIP3—it's been tougher than we thought it would be," Wellman says. "With CIP3, you're automating a pressroom—which hasn't been radically touched for 20-plus years—so you need to introduce new ways of thinking into your workflow."