The drupa innovation parc will also feature a JDF experience theater. JDF is no longer a speculative technology and printers want to learn more about how JDF works and what others are doing with the technology. The JDF experience theater at the drupa innovation parc will be used to conduct short seminars on JDF-related topics such as automating digital printing, optimizing customer communications with JDF-enabled creative tools, automating commercial printing operations and more. The JDF experience theater will also be used to present user case studies. “Between the seminars and the user case studies presented at the JDF experience theater,” said Mark Wilton of Kodak and CIP4’s Education and Marketing Officer, “drupa attendees shopping for ways to improve efficiency and throughput will be able to get answers to their questions and get some ideas for how to best put new and old equipment to work.”