From our friends at Suttle-Straus in Waunakee, Wisconsin, comes a really clever new hybrid format that they created for their 2015 holiday greeting. The piece takes on a square format when folded, but once you open it, all sorts of surprises happen. The initial opening is a tulip format, which is always a treat. However, they added a fun diecut of people holding hands, and with two more folds to open, the reveal is a circle of friends that resembles a snowflake!
The addition of the two extra folds allows for a wrap environment that can hold an insert. The insert invites the recipient to choose from four charities that Suttle-Straus will donate to as an expression of gratitude for their business and friendship throughout the past year. This lovely, two-color holiday card enjoyed an impressive response rate, too!
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the "60-second Super-cool Fold of the Week" archive at www.foldfactory.com.
- Companies:
- Suttle-Straus Inc.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.