City of Louisville Adopts ‘Paperless’ Trade Show Solution at Expo Center

At most show and conference events, exhibitors must estimate how many sets of marketing literature they will need to produce for distribution to attendees. At the IBEX Show, many companies handed out materials that were valued at $15 or more per set, and when they ran out, they had no additional materials to distribute. With the Green Box solution, that same literature “set” would have cost less than one dollar per person to distribute—and it could have included multimedia and audio/video files as well as brochures and documents—plus, no exhibitor would have run out of electronic copies.