CJK Group Relaunches Continuum to Strengthen Marketing Execution
CJK Group, Inc. proudly announces the relaunch of Continuum, a premier marketing execution and creative production company formerly part of Kodi Collective.
Continuum provides comprehensive campaign support for brands with complex marketing needs, helping them maximize their budgets while elevating brand visibility, enabling them to do more with less resources.
With a creative studio in Nashville, TN; operational hubs in Chicago, IL and New York City, NY; and a global network of over 400 supplier partners, Continuum specializes in marketing execution management, creative production, and procurement logistics. Their expertise spans direct mail; commercial print and packaging; AI content creation; educational materials and kit development; high-end photography and video; imaging and post-production; brand box; retail brand activations; and branded merchandise across diverse industries such as hospitality, travel, education, retail, fashion, automotive, and health and wellness.
"As brands face challenges with navigating emerging marketing platforms, technologies, and economic pressures, the need for a reliable partner to cost-effectively deliver content, packaging, print, and merchandise for marketing campaigns has never been greater,” said Jonathan Shean, President of Continuum. "At Continuum, we make the marketing process easier for brands by combining procurement, creative production, and campaign execution into one point of contact. With our in-house team and wide vendor network, we help clients run more efficiently and use our buying power to save them money."
In response to a growing demand for streamlined marketing services, Continuum and Hudson Yards Studios were integrated into Kodi Collective in March 2023. Following CJK Group's acquisition of Kodi Collective in February 2024, the decision was made to revive the Continuum brand. This relaunch positions Continuum as a leading marketing procurement, creative production, and marketing campaign execution provider, allowing for more personalized service and precise attention to client needs.
“What truly differentiates Continuum in the marketplace is our team of dedicated experts and their ability to deeply listen to each of our client’s needs,” says Marc Collins, Chief Sales Officer at Continuum. “We work as an extension of our clients' marketing teams, allowing us to create custom, sustainable processes and deliver high-quality marketing materials. By giving each client personalized attention, we help make their campaigns more effective while keeping costs optimized.”
As part of the relaunch, CJK Group has significantly invested in the expansion of Continuum’s Nashville studio to a 6,000 sq. ft. in-house space, incorporating cutting-edge creative production technologies like Figma and AI content creation tools to meet the growing demands of its clients.
Continuum has also scaled its team, establishing three offshore creative hubs overseen by domestic leaders to ensure efficiency, scalability, and rapid, high-quality content delivery. Additionally, Continuum has strengthened its vendor network, adding more creative marketing and print suppliers, all managed by a dedicated team of experts.
“Investing in Continuum was a no-brainer,” Chris Kurtzman, CEO of CJK Group, added. "As our marketing and creative clients expand, so do we, evolving alongside them. That's why we're excited to reintroduce Continuum to the market. This relaunch allows us to provide more personalized, value-driven services that deliver operational excellence to our clients, while positioning us for continued growth in a market that demands more effective and efficient solutions to navigate an ever-changing landscape.”
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Printing Impressions.
