2011 Hall of Fame : David Pitts - With Intellect and Intensity

"Financial discipline is a big thing for me," Pitts says. "When we started the company, I had never seen a P&L statement, never seen a balance sheet. But, because I am very interested in that side of the business, over the years I've gotten really good at budgeting and at understanding the cost drivers. We've managed in the last five to six years to understand that making a profit is not optional. When things change that endanger that goal, we fix them."