CLICK CHARGES — KNOW YOUR USAGE

Despite the freedom to monitor and navigate their own consumables usage, less than 10 percent of printers with Indigos have opted for the individualized pricing option. In the end, it seems most printers are content with being governed by click charges. Tracking usage is the key.

“From a cashflow management perspective, click charges provide a very simple, straightforward and attractive proposition,” Basu says. “This makes a lot of sense to people starting out—printers that don’t know what their ultimate cost of operation would be.”