CLICK CHARGES — KNOW YOUR USAGE

The Name Game

Not every digital press manufacturer employs the click charge philosophy; though some may see it as semantics, avoiding the negative stigma attached to the phrase by the older offset guard. Kodak’s Graphic Communications Group (GCG) Digital Print Solutions (DPS) offers an “insurance plan” or “not to exceed” plan, according to Todd Blumsack, director of marketing for Kodak’s DPS.