CLICK CHARGES — KNOW YOUR USAGE

A flat click charge rate, Kneeland points out, would punish—and discourage—those at the low end of the digital printing spectrum, who could not substantiate a high benchmark volume. The most obvious analogy is that of the automotive lease, with allowances of 10,000, 15,000 or 20,000 miles per year. Someone who drives 8,000 miles per year would not want the rates built into a 20,000-mile-a-year lease.