Consider Cloud Computing --Sherburne

I WAS recently at the On Demand show in Philadelphia. For any of you who attended, I am sure you would agree that it was small, but vibrant. There is a growing emphasis by suppliers to the industry on the delivery of integrated—rather than point—solutions, which was very evident at this show. Consider Web-to-print as an example. There are many very functional Web-to-print solutions in the market that allow you to improve the customer experience and make it more convenient for clients to do business with you. But if Web-to-print orders must then be processed manually, you are simply moving the process bottleneck to another location in the workflow. There is huge value in being able to receive an order via the Web, have it automatically preflighted and imposed (if required), pass information to your print MIS, automatically create a job ticket and any required notifications, and even put the job right into the print queue with, in many cases, as few touches as possible.