CMO Council and Accenture Report Reveals State of CMO-CIO Alignment

The study is based on a survey of more than 320 global marketing executives and 300 global IT and information systems executives that was conducted during June through September 2010 to understand the primary challenges, market shifts and customer expectations that affect collaboration between the two groups. It examined the forces and factors galvanizing IT and marketing groups to capitalize on the profound marketing opportunity that digital technology and channels represent to companies.