CMO Council Study Finds Marketing by Utilities Must be Relevant, Targeted

The complete results of “What’s Critical in the Utility Vertical” summary can be accessed through the Precision Promotion portal, where readers will also find information and resources on how thought leaders are crafting more timely, targeted, relevant engagements with customers, and where and how the customer dynamic has changed. The 25-page paper includes expert insights along with complete detailed findings of the survey consumer and marketer surveys. To access the report, got to http://www.cmocouncil.org/cat_details.php?fid=205